OUR FEED

Chow down on our latest creative tid-bits and news-worthy morsels.

OUR THOUGHTS
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7 Ways To Unlock Your Creative Mind

For creative people there is nothing more exciting than embarking on the next project. Whether it be a design, film, novel or application, the chance to create is one that plucks at our neck hairs. However, often the creative process can be a bumpy one. Unexpected hurdles form in your mind and very quickly you can find yourself clutching at straws for a solution or escape. Here are 7 ways to keep your creativity flowing.

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OUR THOUGHTS
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How to be creative, The Ricky Gervais Way

Or alternatively: how to avoid compromise, while protecting the integrity of your work. If you are setting out to work in the creative industry then the first question you should be asking yourself is, “Why do I feel compelled to work in a creative industry?”. I use the word, “compelled”, because…

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OUR THOUGHTS
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The ‘Trojan Horse’ Title Game

Or alternatively "is your entitlement what your title meant?"

Occupational titles are a funny thing. Whenever our next run of business cards or signatures are due we inevitably discuss our titles. What do you want? What should we say? Most importantly... what have we earned?

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OUR THOUGHTS
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The Fast Food Design Epidemic

Creativity, by the nature of the beast, requires the 'creative' and the 'client' (or partner) to experiment. To play. To wrestle. To build something and knock it down. To throw every idea onto a wall and see which one is sticky enough not to hit the floor face down.

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OUR NEWS
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An interview with Protein’s Director from Ideas Hoist

IdeasHoist: Galvin Scott Davis is the Director and Creative Director of award-winning Sydney-based digital agency Protein One. He has led the agency to create engaging creative for clients which cross over multiple platforms. He was the brains behind the Ask The Butcher mobile app campaign to educate consumers on better…

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OUR NEWS
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Design Awards clean sweep!

It's been a long and rewarding journey for our original digital story, Dandelion. And recently we were honoured to have a trifecta of wins after winning the Sydney Design Award for best digital experience - mobile. We were invited to enter our project into the global awards and came up trumps!

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OUR THOUGHTS
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The culture club: or why every business is a family business

Culture is the most important single thing in our (or any) company. Without it, a company has no clear voice, no direction, no aspiration and often, no brand. I know this because I have spent more than ten years cultivating a creative work environment that stands or falls on who we are and how we work. Together. Recently I …

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OUR THOUGHTS
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How Steve Jobs saved our story

The following Article was written for the Australian Writer’s Guild (AWG) ‘Storyline’ Magazine which is currently available through the AWG. Foreword: Since Steve Jobs ‘retirement of sorts’ pretty much every Mac-Head has had the desire to write about the great man. I thought I would add to that…

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OUR THOUGHTS
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Who do you think you are?

Recently, after completing a Guest Speaker role at the One More Thing Conference in Melbourne, I took part in a post-panel Q&A which involved tweet questions from the audience.

One tweet I received from @LoopForward went a little like this...

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