Vic's Premium Quality Meat
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The Brief :
Vic's Premium Quality Meat approached Protein after they were dissatisfied with the service and creative of their supplier.
The brief was to develop a logo which would at once be arresting, intricate and show them as a company with flair and tradition.
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The Concept :
The logo was designed to show a love and strength in what they do - the heart of the logo proudly emblazoning their name.
This was then coupled with a unique back pattern that was illustrated around the details of Wagyu, and topped off with strong lines that echo the butcher's stripes of yesterday.
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The Result :
Vic's Meat approved the first direction that Protein presented, instructing us to roll out the design across all stationary, marketing materials, transport fleets, uniforms, online, interactive and more... phew - what a ride!

Protein also assisted in an overseas launch in Shanghai for the opening of their new factory, including designing the factory signage, 3D invites and direct mailers - and even translations!