Vic's Premium Quality Meat
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The Brief :
Vic's Premium Quality Meat needed to launch into the Chinese market with a bang! And all within a matter of weeks.

The brief was to create an intuitive invite mailer that would drive a new market toward their Protein developed website. In turn creating awareness of their iminent factory launch.
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The Concept :
The delivery of Vic's Meat products was to play a major role in the succes of the business in Shanghai. We had recently completed designing their transport fleet which was a key difference in their brand.

We decided base the entire concept around the van as a creative spring board for the campaign. Allowing us to roll an integral part of the business plan in with a highly retentive invitation idea... build your own Vic's Meat delivery van!

We designed and built an A4 print mailer which, when delivered flat, was a straight invite to the factory launch for key guests. On the reverse were instructions for the recipient to fold and build the van - their unique invite to the party!

We then tied a call-to-action atop the van to register online for the party. This was combined with a 3D online animation, which demonstrates the flat invitation building itself and driving off for a delivery!

The web page provided detailed venue information and even a Vic's Meat shuttle bus was arranged to help deliver clients to the opening party.

A presentation CD-ROM was played on multiple flat screen displays at the party. CD-ROMs where given to clients in a presentation box.

The CD-ROM was completely concepted, designed, print managed, interface/interactive production, film shoot and delivered by Protein.
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The Result :
An unprecedented turn out for the event with the new customers going home with their own CD-ROM and unique van to keep.

Vic's Premium Quality Meat Shanghai have opened successfully in Asia which has led into further international sites such as Singapore.