Vic's Premium Quality Meat Food Hotel Asia 2008
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The Brief :
After launching the Vic's Premium Quality Meat brand in Singapore, Protein were asked to develop a slew of marketing materials for the Food & Hotel Asia conference 2008.

With limited budget and tight turnaround, Protein had to put together a group of design pieces that would work together in a branded takeway bag.
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The Concept :
Vic's Premium Quality Meat provided a wish-list of pieces which included Magnets, CDROMS, Post-it notes and a handbook.

We designed a small pocket book on uncoated materials which gave the feel of the piece a traditional quality.

The booklet opened up to show treated images and retouched product to promote the launch of Vic's Premium Quality Meat in Singapore.

Each piece had a tagline which tied in with the company's personality and philosophies.
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The Result :
Vic's Premium Quality Meat had a successful display at the conference and widened their stance in the market place.