The Clients

The Brief

The first cab off the ranks from the newly formed Blind Mice – the Ask the Butcher App was the first concept to mobile App from the stables.

Our Response

Taking the online campaign from Protein – we outlined the perfect meat cooking App with the perfect meat cooking partner.

The App was developed as an educational App for home cooks and a handy reference for professionals. The innovation piece of the product is a custom cooking timer, which tells you when to check and remove the meat!

The Result

A huge success all-round, achieving #1 Top Paid Lifestyle App, ‘What’s Hot’, ‘New and Noteworthy’ as well as being featured by Apple for their food category packages and the launch of the iPhone 4.

* Blind Mice Studios were the artists formally known as Galvin Scott Davis, Mark Tanner and Alan Rogers.