The Brief

Macleay St Laundrette required a new and vibrant brand from Protein! One which would turn heads in the trendy suburb of Potts Point.
Their new outlook had to promote the same amazing service, with new and spotless image! And a message that this business has its tongue firmly in its cheek.

Our Response

We began by approaching the brand as an extension of the owners own vibrant personality: retro, artistic and fashionable. His manner is friendly, approachable and someone that cares about the customer, so our direction placed the customer first. Large, clear call-to-actions and a sense of humour in the execution.

We took the ‘outline vector icons’ we created across a simple online website and coupled it with a fun, engaging social media presence.

The Result

If you have ever walked down Macleay Street you will know that the results speak for themselves. Mcleay St Laundrette has increased its foot traffic and enlarged its footprint in the Potts Point area. Pop in and experience the service yourself!