The Clients
- Vnilla
- Spring
- Victor Churchill
- Matchbox Pictures
- Many Rivers
- Ask the Butcher
- Thred
- Direct Property Network
- Jam – the makers of sweet sweet sounds
- Vic’s Premium Quality Meat
- Sigil Studios
- Tony Carbone
- Cinesync
- Shannon Mowday
- Bambini Kitchen
- Janella Purcell
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The Brief
Janella Purcell is a well-renowned Naturopath – a celebrity that required Protein to create an identity which would stand the length of her career across multiple media.
The request was for a contemporary identity which would feel healthy and “filled with life”.
Our Response
The logo was designed around an infinite shape which was held together with a centred core.
The shape came together nicely as we carved out a hinted heart-shape from the circular ripples. A strong emphasis was placed on the identity communicating strength of heart and mind.
The brand was taken across books, websites, signage, packaging and more. The voluptuous red has been reproduced in spot colours on white knight stock – with all stationery backed up with a strong solid double-press hit for a full flavoured result!
The Result
Janella continues to be present and successful in the Australian media on TV and her brand stands strong on all media.
