The Clients


The Brief

Protein were introduced to Many Rivers Opportunities by Westpac when the not-for-profit organisation were investigating a fresh lick of paint to their identity.

The client had the need for a contemporary logo that would appeal to a broad audience of potential applicants and investors. In order to cater for both, we had to create an image of professionalism without being too lucrative for the core audience.

Our Response

Following a dedicated workshop with the client, it was decided that the strength of the words ‘Many Rivers’ could stand alone as a descriptive moniker.

To convey the message that Many Rivers offered the opportunity to underprivileged entrepreneurs to branch out and seek new avenues for their business – we illustrated three meandering ‘streams’ that follow the same path to one common destination.

We chose a rich, pure blue for large areas of solid print that is both aspiring and encouraging.

The Result

Many Rivers relaunched the identity across multiple mediums, including all print collateral and promotional items such as event banners. If you would like to know more about the incredible work that they do – please visit www.manyriversopportunities.com.au