The Clients
- Vnilla
- Spring
- Victor Churchill
- Matchbox Pictures
- Many Rivers
- Ask the Butcher
- Thred
- Direct Property Network
- Jam – the makers of sweet sweet sounds
- Vic’s Premium Quality Meat
- Sigil Studios
- Tony Carbone
- Cinesync
- Shannon Mowday
- Bambini Kitchen
- Janella Purcell
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The Brief
AndrÈ Pang – one talented developer, came to Protein to help realise the identity that would make him stand out amongst a sea of brainiacs.
The brief was to create a ‘rune’ style logo that would convey that AndrÈ could make sense of complex solutions.
Our Response
We began by illustrating a labyrinth vector puzzle that would at first glance look complex – but one which had a very direct and straightforward path to find the centre. (Influences came from nostalgic hand-held puzzle games that require a ball-bearing to be guided into a hole.)
Once we had established a halo for the insignia, we then backed the monogram of the business name together to complete the identity.
The Result
The brand was completed with a clean finish on white cards and a lip design to replicate online trends. Print was finished with a Matt Cello on ivory stock.
AndrÈ is one of Pixar’s most talented developers and continues to promote himself with his own character of Sigil Studios.
