The Clients


The Brief

Protein were asked to produce corporate marketing materials that would reflect the ‘quality’ in the Vic’s Meat name but also relay a sense of personality and fun. Vic’s Meat are a client that asks for work that exceeds expectation… and allow the designers the respect of producing work that has impact.

Our Response

For their CD-ROM we created a packaging design that showed the logo in a ‘cooler’ block of ice to reflect the freshness of their produce. This packaging was then vacuum packed in the factory and delivered like fresh produce. For their Shanghai invite we designed a flat invite which was pushed out and folded by the recipient to form a Delivery Van.

The Result

All stationery bears an intricate Wagyu pattern that is now significant with their brand. The stationery is vibrant and corporate all at once. All Vic’s design work has both a strong brand element with consistency, combined with one-off marketing pieces that have character and retention value. The design has extended from traditional marketing materials into clothing design, transport design and interior design.