The Clients
- Spring
- Barney Martin
- Jam – the makers of sweet sweet sounds
- Victor Churchill
- Brother
- Vic’s Premium Quality Meat
- Mahogany
- Headspace
- Hotspot Travel Insurance
- Tuesday
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The Brief
Product packaging, retail staff uniforms, brochures, children’s tee shirts and more were required for the retail store Victor Churchill. The brand required finesse whilst still demonstrating innovation.
Our Response
All packaging was created to project the luxury of Louis Vuitton – packaging which the customer would be proud to keep around the house once the product had been used. The staff uniforms were based upon Parisian traditional butcher’s sling sleeves with the Victor Churchill crest emblazoned on the chest. We also created a storyline full room wall montage for the history of the proprietors.
The Result
The brand continues to thrive – being recognised as one of the leading food industry designs of Australia.
