The Brief

Direct Property Network launched onto the internet earlier this year with a dynamic new website designed by Protein and built by Plus2.

The brief was to create a site that would be at once engaging, refreshing and immediately communicate the benefits of looking after your future and working with DPN.

Our Response

We took the brand identity work which we had already built for DPN and approached the site as a very contemporary design.

All gloss and 2.0 refinings skinned across wireframes which were presented to us.

Our aim was to put a polished finish to the whole UI and in particular a tactile-looking Calculator which was the centre-piece of their pitch.

We used clean cut-out iconography to give the user a quick reference for navigation around the site.

The Result

Direct Property Network have a site that is as inspirational as the service which they provide to their loyal customers.

Did you know? No… That is not Lisa Kudrow on the homepage of their site.

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