The Brief

Our first foray into Real Estate online came about when we were kindly approached by Fitzpatricks (Wagga’s finest) Real Estate.

The brief was to create a site that would break the mold of traditional websites in their industry by injecting the same innovation and character with which they had built their own business.

Our Response

We referenced existing Real Estate websites to discover where faults lie (too much flash, too analytical in their process) and worked closely with FRE to push social media, mobile access and and handy tools to increase user experience.

We created skins which reflected the warmth and feeling of moving into a new home by using real elements such as skirting boards and picture frames.

With a strong focus on communicating how forward-thinking FRE are in their industry (they were the first Australian Real Estate Agency in the world to develop an Android App), the site clearly stands apart from the norm.

The development was undertaken by PortPlus who already had in place a well-known platform for the industry.

The Result

Fitzpatricks continue to be the market leader in Wagga and delight customers with their invention and customer engagement pieces.

The website has been shortlisted for the 2011 REINSW Awards for ‘Best Independent Website’.

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