Overview

Brand Integrity:

• Logo development and I.D.
• Style guide development
• Brand packaging
• Concept creation
...................................................

Print:

• Creative concepting
• Design and illustration
• Finished art and pre-press
• Retouching/Colour correction
• Print management
...................................................

Web:

• Website design
• Website development
• Creative online concepts
• Flash animation and games
• Rich-media and banners
• CMS systems
• e-Newsletter campaigns
...................................................

Interactive:

• Creative animation
• Interactive development
• Broadcast graphics
• 3D animation
• CD-ROM development
• Interactive DVD design
 

Good? Fast? Cheap?
...................................................
One way to determine whether a project is either suitable for production, or attainable within constraints is to use the Good/Fast/Cheap method.

We use this as a litmus test when projects are needed within boundaries.

The process is simple:
1. GOOD
2. FAST
3. CHEAP

Pick any two... But you can't have all three.

Here's how it works:
Good + Fast - Can't be Cheap
Good + Cheap - Can't be Fast
Fast + Cheap - Can't be Good

Protein are not interested in creating work that is not Good. So Fast + Cheap has to be taken out of the equation.

The ideal project is one that has the required budget, with the required time to produce it and delivers the required result.

Time and budget sometimes have some sort of constraint. In these instances, the above method simplifies the necessary requirements right from the outset.


What is Brand integrity?
...................................................
Brand integrity is the relationship between all your brand and marketing materials.

Our award-winning design and production solutions maintain a consistency to your identity.
 

The clean
brief project...

 This page has been designed to assist in clarifying your needs and expectations for production.

Our proposed solution, costs and timeline will be based upon the information we recieve from you.

Your timeline, scope, technical needs, and budget all affect this.		   Any budget or time constraints should be established from the beginning so that an accurate assessment can be made.

Taking the time to complete the questions raised in this document could save time in production.
 

Contact Details
*All of the fields are required
Your input should be as detailed and concise as possible.

Name:
eMail:
 

Step One: Project Overview

Please provide us with a simple description of the project (print/website/cd-rom etc).
An idea of the size (amount of pages/sections etc), and the purpose for developing the project.

 

Step Two: Target audience

Who are your target audience for this production?

 

Step Three: Your Company

Please provide Protein with an overview of information about your company for initial research.
 

Step Four: References

List any influences (good or bad) as references for this production. Try to point us toward materials or sites that are in direct comparison to your expectation of value. Tell us why you think the good ones work for you, and the bad ones don’t.

 

Step Five: Content assessment

Can you supply us with any relevant content that will give us an indication of the scope of the project?
(List of products, reference of similar size project etc.)

 

Step Six: Technical requirements

Do you have any technical restraints for this production?
(physical size, platforms to view the project on, file size etc?).

 

Step Seven: Design constraints

Do you have a style guide that needs to be adhered to? Are there existing projects that need to be taken into consideration when developing concepts?

 

Step Eight: Budget & Time

This step is the MOST IMPORTANT: In order to tailor a solution for you in any media - we will need to know any time or cost requirements that need to be met. This is a very important part of the production scope as this will ultimately dictate whether the production can be done for the budget, within the time allocated.

 

Step Nine: Client expectations

What are your expectations in terms of quality for this project? We need to be realistic when considering quality versus cost which has to balance out. Are your expectations for an award-winning design on premium materials? Or a good design on good materials?

 
 
 
 
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