AustralianSuper approached Protein to simplify the seemingly complex messages surrounding superannuation and the benefits of their services. Learner (or explainer) animations were the order of the day!
Superannuation can be a tricky and often confusing subject for many and so we were charged with finding a way to make information about super accessible to everyone. No matter what entry level they were at.
With so much to be said, and customers time-poor yet device-rich, we decided that quick, eye-popping, learner animations could split the chapters into digestible bites of information. Engage, educate, retain and incetivise the customers with the brand.
By working closely with our client we were able to take corporate terminology and change the tone of voice to include everyone. We then storyboarded each chapter or message frame-by-frame and managed both music and voice over.
The style of animation we developed was fluid, elastic and energetic so as to keep the audience entertained. Each of the videos could be accessed one-by-one or watched in sequence to tell the whole story.
‘WHY CHOOSE AUSTRALIANSUPER?’
“The Protein One team are tirelessly committed to producing great, inspired work. They displayed enthusiasm, integrity and a genuine interest in working with us to ensure our new suite of video animations deliver on the brief, and shine as a leading example of how to communicate complex concepts in a fun and engaging way.”
Digital Communication Consultant