Creating customer engagement that transcends the physical location – Barney Martin’s personality, sharp cuts and classic environment were the perfect foundation for some cheeky creative work.
Barney Martin is a long-established hair salon in trendy Surry Hills. An icon in the industry who required an overhaul of their web presence and customer engagement.
The brief was to look at how we could truly communicate the experience of becoming a Barney Martin customer. Their service being one that is so much more than just a visit to the hairdresser. The flair and creativity behind the brand and salon itself was integral to communications.
After visting the salon it was clear to us that the only concept that would cut it, was to bring the customer ‘inside’ the salon when when online. We used photography and compositing to recreate the salon experience (the site won an IMA Interactive Media Award for Outstanding Achievement in design).
Then supported this with brand engagement such as conceptual work for customer bag apparel, mirror stickers and stationary.
“We at Barney Martin Hair have had the pleasure of working with Protein for the last four years. Galvin and his team took on the project of building our website with the brief of ‘build it and show me when you’ve done’ with great creative and technical skill. They delivered a well designed and functioning site which is still going strong today. When it comes to ongoing support they have also been fantastic to deal with…”