Protein created a follow up digital content campaign to our Dandelion project. Daisy Chain was created from story to screen by the agency, with Oscar® Winning Actress, Kate Winslet, narrating the project as empowerment advocate.
Following the success of our Dandelion Project, we knew that we had an opportunity to reach more people around the world with our anti-bullying education platforms.
We decided to create a new story, content and campaign, this time focusing on Cyber-Bullying.
We focused on creating a free-to-watch animated short film that went on to win awards in International Film Festivals, broadcast on airlines and streaming services.
Though the focus was on creating an animated story, we supported this with online content, merchandise, children’s book and a Mobile Interactive App.
We approached Kate Winslet with the project. She responded to the story, characters and message, lending her voice to the project.
The film was championed by advocates such as Sir Richard Branson and more. The App was featured by Apple and the project has made a huge positive impact to schools around the world.