Re-imagining how children see food was the concept that we presented to Forestway Fresh. A bold campaign to position their fresh food business among the giants of the industry. Fun and fresh for foodies!
Family business ‘Forestway Fresh’ came to Protein to look at how their existing brand could be updated to support an incredible new renovation design. A large fresh produce company with a strong local reputation who were about to expand into bigger things.
The project scope required a request to digitise their identity while developing a new voice for the brand which would speak to their customers across a range of platforms. This considered print, spatial, billboard, packaging and online.
Being a family business, this project was ripe for collaborating with the Polistina clan and the results could not have been smoother. We developed a number of identity concepts specifically around the original fruit moniker (which was to stay) and then focused the campaign on their strength to “help to grow the next generation” by educating families on quality product.
This messaging helped to inform the entire brand by bringing the family’s passion for produce and service to the forefront.
Creating a clean, refreshing brand that entices customers into Forestway Fresh’s new premises was a matter of illustrating an identity that felt sumptuous and ripe for the picking.
The sharp lines and polish of the brand leant itself both to corporate communications yet also allowed the brand to use large, solid, bright colours to appeal to families. The print collateral could then be both editorial and campaign focused.
As well as creating new product packaging across food and beverage, we also concepted and built billboard signage which show children imagining a world of fresh and healthy produce.
“We initially approached Protein to revamp our website and have not looked back! The Protein team know how to deliver on a brief and have continuously impressed us with their creative vision. They helped us rebrand by capturing the essence of our business. We like their open communication and creative ideas, as well as their willingness to work to our needs and budget. We can highly recommend Protein for their creativity, original ideas, professionalism, ability to meet deadlines and above all, their ability to deliver on a brief.”