The Brief :

Matchbox Pictures are a production company that are made up of some of Australia's leading Directors and Producers. Their brand needed to have a strong vision and enough character to be a cut above a crowded marketplace.

The Concept :

After toying with some ambigious versions of Matchbox, it really seemed that the beauty was in the organic elements of their name.

We chose a strong typographic font, remodelled it into the brand logo, forming a film spool at the center.

Within the print and web collateral, we used match elements to offset the cleanliness of the brand logo.

The Result :

The client was very happy with the result and their name, logo and identity is now successfully out in the marketplace.

Guess What! :

Matchbox Pictures Director, Tony Ayres 2007 feature film THE HOME SONG STORIES, premiered at Berlin and won Best Direction, Best Screenplay and Best Lead Actress (for Joan Chen) at the 2007 AFI Awards, as well as winning 5 IF Awards.