The Brief :

Vic's Premium Quality Meat approached Protein after they were dissatisfied with the service and creative of their supplier.

We were given a brief to develop a logo which would at once be arresting, intricate and show them as a company with flair and tradition.

The Concept :

The logo was designed to show a love and strength in what they do - the heart of the logo proudly emblazoning their name.

This was then coupled with a unique back pattern that was illustrated around the details of Wagyu, and topped off with strong lines that echo the butcher's stripes of yesterday.

The Result :

Vic's Meat approved the first direction that Protein presented, instructing us to roll out the design across all stationary, marketing materials, transport fleets, uniforms, online, interactive and more... phew - what a ride!

Protein also branded the overseas launch of the Singapore and Shanghai branches of the business. This included the opening of their new factories, including designing the factory signage, 3D invites, direct mailers - and even translations.

Guess What! :

Protein designed and produced Vic's Meat transport fleet with Factory 1 wrapping the vans.

You can see their vans whipping around Sydney delivering the finest produce - they are the vans with the striking logo and driver's side open-door butcher driving.

Give 'em a wave...