Vic's Meat ice logo animation :

Protein produced two interactive pieces for Vic's Meat Shanghai. The first was a hi-definition 3D version of their logo in solid metal which then freezes and turns to pure ice.

The logo was the opening animation to an Introduction CD-ROM that Protein designed and developed for mail out in China.

We also scripted and filmed a tour video for Vic's Meat which talked new customers through their Shanghai operations - with a call-to-action for the customers to then fill in their details to visit the factory site for a personal tour.

Vic's Meat 3D Van animation :

Protein worked with Chaotic Pictures to bring to life a direct mailer that Protein had concepted and designed for the Shanghai Launch.

We literally animated the physical print invite (which was a folding van), into a photorealistic interpretation - in order for the invitees to have a visual instruction of how to fold the van.

The Result :

Vic's Meat had an extremely successful launch into the Shanghai market place and the night was a huge success.

The entire invitation process was taken from print invite, to online rsvp application, to interactive invite, to an interactive CD-ROM that the new customers could take home and review.

Guess What! :

Vic's Premium Quality Meat started out as a small butcher shop on Oxford Street in Sydney!

Vic and his son had a feeling that they either needed to get bigger and better, or get out.

For 3 months, Anthony (Vic's son) would take 41 flights in a lift to Level 41 restaurant in Sydney's Chifley Tower to make a delivery of 60kg of chicken bones for stock.

10 years later and Vic's Premium Quality Meat are a market leader for quality produce...

And on top of that - they are wicked nice clients...