The Brief :

AMP and Finlay Creative asked Protein to develop and produce an interactive sales tool that would be both dynamic and create advocacy... PitchPerfect™ met all the requirements of the brief!

The Concept :

Protein created motion graphics to kick-start the entry to the sales tool. Integrating talking heads of the departments to give the user the ability to view the sales force that they would be dealing with.

The presentation is showcased by the sales team on laptops and then left behind on branded USB's for the client to interact with at will.

The Result :

The PitchPerfect™ model has been so successful for AMP that they have rolled the sales tool out across 4 different platforms for the sales force.

Guess What! :

AMP was founded in 1849 as a 'Friendly Society' according to Wikipedia!