The Brief :

To compliment the launch of the film production company, Protein were required to design their corporate stationary to support presentations in international film markets.

The Concept :

Building on the origin of the logo concept, we used a traditional matchbox design to give the cards a sense of experience.

We then used the match element to burn out a hole in the card - which was knifed at print stage to represent a 'real' burn. Cheeky but effective.

The Result :

The cards look fabulous baby - and create a point of conversation when presented.

Guess What! :

The match itself can go through 4 stages of being burnt in the design...