The Brief :

After launching the Vic's Premium Quality Meat brand in Singapore, Protein were asked to develop a slew of marketing materials for the Food & Hotel Asia conference 2008.

With limited budget and tight turnaround, Protein had to put together a group of design pieces that would work together in a branded takeway bag.

The Concept :

Vic's Premium Quality Meat provided a wish-list of pieces which included Magnets, CDROMS, Post-it notes and a handbook.

We designed a small pocket book on uncoated materials which gave the feel of the piece a traditional quality.

The booklet opened up to show treated images and retouched product to promote the launch of Vic's Premium Quality Meat in Singapore.

Each piece had a tagline which tied in with the company's personality and philosophies.

The Result :

Vic's Premium Quality Meat had a successful display at the conference and widened their stance in the market place.

Guess What! :

Vic's Premium Quality Meat has been the most extensive brand project that we have had to tackle thus far...

The design has extended from traditional marketing materials into clothing design, transport design and interior design.

The project has taken over 1 year so far and is still growing, with their brand becoming ever more present each and every week.

It has been a successful exercise in a client that has communicated and collaborated with us from the very first stage - with both parties reaching the results that they set out to achieve.

...and their meat is to die for.